Business Mastery

How to Boost Salon Profits with Valentine’s Day Marketing Ideas

Maximise your salon’s profits this Valentine’s Day with HONA’s essential marketing strategies. From social media tips to special offers, discover ways to attract clients, show appreciation, and boo...

Winter Nail Tech Prep: Getting Ready for the Busy Season

Winter is the busiest time of year for nail techs, with clients rushing to book in for Black Friday, Christmas parties, and New Year celebrations. In this Business Mastery guide, we’ll share practi...

How to boost your salon profits with festival season marketing ideas

Festival season is the perfect opportunity to boost your salon’s profits and connect with clients in fresh, exciting ways. Learn how to offer festival-inspired services, retail products, and social...

Promoting your business in 2025 with Morgan Mcloughlin

Join Morgan, HONA’s Social Media & Communications Executive, as she shares expert tips to grow your nail business in 2025! From optimising your Google My Business page to leveraging social medi...

All Things Branding With Rebecca Farley | Sugar Branded

If you're a nail technician looking to perfect your branding or simply eager to learn more about creating a strong brand identity, you've come to the right place. Here at HONA, we’ve recently had t...

Getting the perfect "Nalfie" With Alison McCall.

In our latest Business Mastery session, photographer and nail technician Alison McCall shared her expertise, tips, and tricks on how to nail that picture-perfect shot!  

Seven Ways Nail Technicians Can Use Black Friday

As the buzz of Black Friday approaches, it's a perfect time for nail technicians across the UK to harness this shopping frenzy to elevate their business.

Tips For Nail Techs On Creating Visual & Video Content

For this month’s business mastery session, we could think of no one better than Chan, founder of Clawgasmic, to give us the lowdown on how to get the most out of our visual content.

Nailing Your Brand’s Online Presence: All You Need to Know About Social Media and Personal Branding

Are you a nail technician that wants to take their career to the next level? If you are, then rest assured that you’re in the right place. Here at HONA, we’ve recently had the pleasure of speaking ...

The Pros and Cons of Instagram Verification for Nail Technicians

Pros & cons of Instagram verification for nail techs: gain credibility, increase visibility, protect from hacking. Is the blue checkmark for you?